Leverage the introductory training atom I discussed traffic, and the role that backlinks play imprint driving traffic to our websites. One point I appetite to pinpoint besides prestige this any is that we ' re not commotion for a jerk pains landing when real comes to backlinks. To maximize our impact we hunger spanking standard backlinks that are relevant to the content that they link to, that content should sell for optimized for the keywords we are tring to grade for, and those keywords should perform capable of driving enough traffic to throw together the battle worth our instant.

 Superiority > Amount!

 Relevance - The Importance of Keywords

 To clarify further how backlinks drive traffic to our websites - they engender the content that they link to keep exceeding authority power the search engines for the keywords that the content is optimised for. If that content obligation procure enough sound merit backlinks to cause the sites that are currently classifying for the keywords force matter, since those content pages will position higher ascendancy the search engines. Know-it-all those keywords really amuse searched on - protect a higher classifying, those pages should stir up a higher portion of the search traffic.

 In consequence one phenomenon to buy for mindful of before we rolled origin thinking about backlinks, is that we are focusing our efforts on keywords that constraint in truth maintain an amount of traffic that encumbrance remedy us grasp our goals. Current estimates suggest that the number #1 ranking entry for any search term in Google will get around 41 % of the search volume. Lets round that down to 40 % for simplicity and run a few numbers just to give you a concrete example of the importance of keywords.

 Let ' s assume we ' re building a website that makes money from AdSense, and that we get an average of $0. 10 per click, and that 1 % of all search engine traffic makes a click. If we wanted to make $3 per day from this website we would need 3000 visitors per day from search traffic. So how can we achieve that? Well, we may find a particular keyword that is searched on 8, 000 times per day, and if we could just rank number #1 from that keyword we might expect to get around 3, 200 visitors each day - mission accomplished! However, it is rarely that easy...

 There are several factors to consider. First of all, we ' re assuming we can actually rank number #1 for that keyword. Remember that ranking in the search engines means doing better than the sites that are already ranking. Later in this module I will show you how to exactly analyse the competition for a keyword in a way that will allow you assess its difficulty but just bear that in mind for now.

 The second important factor when it comes to keywords is search volume - how many times that keyword is searched on every day. There may be many keywords that are relevant to your website that have very weak competition in the serps. With a little bit of good content, and some backlink work with the help of IMAutomator you could probably rank number #1 in a short space of time but if those keywords are not searched on then that effort is wasted because you still won ' t get any traffic!

 Keyword research is SO important and I ' m going to dedicate a section of this module just to keyword research with the help of a video. I wanted to emphasise its importance from the beginning because many people do a lot of work to build backlinks that have very little benefit because the keywords they ' re targetting are ineffective, or worse still, they are not even doing any keyword research at all in which case the backlinks really offer no benefit at all!

 SEO Basics - On - Page Optimization

 Alright so we understand that keywords are important so at this point I ' m going to assume that you ' ve got some keywords in mind that you want to rank for. Now there are several strategies when it comes to ranking and some of them can be very complex but for simplicity I ' m going to assume that with any particular piece of content you are trying to rank for ONE keyword only. Also, when I say ' keyword ', that really means a keyword phrase. For example, ' social bookmarking software ' is a phrase that I might try and rank the IMAutomator website for but I just use the singular form, keyword - it ' s quicker to type!

 There are two types of SEO - on page and off page. On page is everything you do to the web page that you wish to rank. Off page means everything you do outside of that page and basically means backlink building. As explained in module 1, if you build backlinks to content that is not well optimised then those backlinks have little effect. Don ' t bother bookmarking rubbish content on your website - it won ' t help you!

 For best results, start with real content - a blog post, an article, a video, a page describing a product you are trying to sell etc. Now what you need to do is ensure that your keyword appears in pertinent places within that content page:

• The Title - possibly the most important par
• The body - if creating an article, ensure your keyword is mentioned in the content somewhere, preferably near the beginning. If creating something like a video, perhaps include a description area where you can incorporate your keyword.
• Tags - if you are using a blogging system then tags are often built in so its easy to just insert your keyword as a tag.
• The URL - when building the page, try and include the actual words of your keyphrase in the url, using hyphens as a space separator. Look at the url of this training article as an example.
• Images - If you use images in your content you can include a keyword in the alt text or even in the filename of the image, if appropriate

 There are other creative ways you can use keywords but covering those basics should be enough for most purposes. It ' s worth noting that unless you ' re going for a keyword with particularly weak competition, then the work you do on building backlinks will have a far greater effect than the on - page SEO.

 Off - Page SEO - Backlinks!

 Now that you understand how important keywords are ( choosing them will be covered in a separate section ), and have implemented your on - page SEO, the work on building backlinks begins. I ' m going to stop this article here and cover backlinks in a separate article as there is a lot to cover!

 In this article I have given you the basics of SEO and it should be all you need to know to make good use of the IMAutomator tools. However if you want to go deeper into the topic of SEO then by far the best resource of the subject is the SEO Book which is no longer just a book. It is now an in - depth training program with over 100 modules but it is not cheap!